OON [ S/S 2021 ]

"Julie's capstone collection 'loll' is a ready-to-wear luxurious menswear s/s 2021 collection. Although categorized as menswear, these garments are not confined to gender. The collection includes timeless, all-round functional, luxurious clothes. The collection fuses minimalistic design details and masculine silhouettes while experimenting with sustainable fabric choices. Its comfortable, sensible, thoughtfully functional pieces are closet essentials.Inspired by women and men in power, Julie designs with the intent to innovate and incorporate both masculine and feminine elements to challenge the concept of duality and differences."

Quoted by, Ryerson Fashion.

'loll' logo design
'loll' photoshoot

Photographed by @cashkev

Goals

The goal was to achieve a symbol that speaks to the masculine silhouette of the garments. Combining both the plasticity and structured nature of, loll. I wanted to design a logo that carries weight with a soft touch. The fluidity of the organic shape spoke to that concept as a whole.

Photographed by @cashkev

Solutions

The logo design is a direct inspiration of the collection that resulted in a cohesive marriage of creative design of different mediums.

Videography by @filipn_

Apr 20'

ROLE
| Graphic Designer
‍
‍
CLIENT
| Julie Oon

‍
PROJECT
| Logo Design

flatlay

Photographed by @cashkev

Brief

When Julie reached out about her exciting s/s 2021 collection for, loll. I was quick to hop on the challenge of creating a logo that will represent the new era of streetwear essentials.

Photographed by @cashkev

Challenges

To attain the illusion of movement into the final logo, replication of thin strokes are incorporated for the effect.

Photographed by @cashkev

Photographed by @cashkev